Shurooq Seeks to Provide a Healthy Life to Children and their Families through ‘Baby Nurture’ Initiative

Sharjah Investment and Development Authority (Shurooq) launched an initiative aims to support Sharjah as the best child-friendly city.

Titled ‘Baby Nurture,’ the three-day event incorporates a series of seminars and interactive workshops that seek to educate parents about the importance of providing the very best care for their young ones to ensure their healthy growth and development.  

Taking place from April 28th until April 30th 2016 (from 5:00pm to 10:00pm), ‘Baby Nurture’ is being held in collaboration with the Sharjah Baby-Friendly Campaign and will comprise an array of activities that relate to the fundamentals of child-rearing, motherhood and the creation of a happy family environment. The programme aims to target mothers, fathers, pregnant women and children. Activities featured at the event include multiple entertainment shows for children, diverse workshops highlighting multiple topics on child safety, face painting, magic shows, as well as a fitness corner and free medical check-ups for all visitors.

Ahmed Obaid Al Qaseer, COO at Shurooq, said; “Investment in the health and well-being of families and children forms part of our strategy to enhance the quality of life in the Emirate of Sharjah. Shurooq is proud to launch ‘Baby Nurture’, which is part of our multitude of contributions for the community that aspire to provide a healthy environment for children. Through this event and our other initiatives we aim to ensure that children who live in Sharjah receive the best medical care that will promote both their safety and happiness.”

Al Qaseer pointed out that Baby Nurture’s main programme includes nine important areas, namely; traffic safety, the role of parents in raising their children, the importance of child education, childhood diseases, sustainability & environment, children’s health & hygiene, working mothers, cancer and maternal health. The topics target children nine years of age and younger and encourages the involvement of mothers, fathers and other family members.

Al Qaseer clarified that the ‘Baby Nurture’ activities will be held at Al Majaz Waterfront - Sharjah’s premium leisure and tourist destination - and will feature the participation of a number of acclaimed doctors, physicians and education experts. He also highlighted that the health institution’s New Medical Centre Sharjah and Zulekha Hospital will be offering free medical services and examinations to children and pregnant women attending.

Al Qaseer said; “We thank all partners and sponsors who have collaborated with us to develop ‘Baby Nurture event’. We also extend our gratitude to everyone who works in the field of child and family safety in Sharjah, as their efforts have positioned the emirate as a beacon illuminates the way for others to follow. We would like to invite all residents in the UAE to join us in this initiative and to help ensure Sharjah’s leading role in the sphere of children’s health.”

‘Baby Nurture’ is being sponsored by Bank of Sharjah, Pampers, Johnson & Johnson, New Medical Centre (NMC), Zulekha Hospital, Sharjah Environment Company (Bee’ah), Sharjah International Airport, Sharjah Ladies Club, Medcare Medical Centre, Indian enterprise Himani Boro Plus, Air Arabia, Bayer, Mediclinic, Sharjah Chamber of Commerce & Industry and Centro Rotana Hotel Sharjah.

Shurooq is the driving force behind the transformation of Sharjah into an investment, tourist and business destination. The authority works to implement and evaluate tourism, investment and heritage-related infrastructure projects in the emirate, as well as contribute to its comprehensive development. Shurooq provides facilities related to investment activity in collaboration with other bodies and organisations through its information centre that highlights the array of investment opportunities in Sharjah.