Business & Money | Wednesday 22 April, 2015 8:58 am |

The only jewellery company to win in the DSES Best Service Performance Brand category and for Best Outlet award

Award winning jewellery retailer and the only World Diamond Mark certified retailer in the GCC, Pure Gold Jewellers has added to its growing list of industry accolades as the company was honoured at the Dubai Service Excellence Scheme (DSES) annual awards, winning in the Best Service Performance Brand category and also the coveted Best Outlet recognition for its Gold Souk branch. Pure Gold Jewellers is the only jewellery brand that won in both categories competing against other retail brands.
Firoz Merchant, Founder & Chairman of Pure Gold Jewellers commented: “We are honored to win this prestigious award in recognition of our customer-centric core values and service model that has enabled us to achieve operational excellence and customer satisfaction. We give credit to our loyal customers for their ongoing support and valuable feedback which has helped us to enhance our services. We also extend our sincere thanks to our devoted staff. We believe that the DSES Award is a great boost for a company’s status and it is also an encouragement for us to work towards further excellence as DSES is the benchmark for quality and premium service in the retail industry.”
Started in 2002, the DSES honors private sector businesses for their efforts in raising the bar on customer service standards. This is the sixth time that Pure Gold Jewellers has won for Best Service Performance Brand and its several outlets have been recognised five times in the past for Best Outlet performance.
According to Karim Merchant, CEO & MD of Pure Gold Jewellers, “We have always strived to give high priority to customer service and ensure every shopper enjoys a hassle-free and memorable shopping experience with us. We are delighted to be recognized for our efforts by DSES. We would like to thank our customers for their loyalty and continued support in helping us to reach new heights of achievement.”
Previously, Pure Gold Jewellers achieved Best Service Performance Outlet award in 2008, 2009, 2010, 2011 and 2013. The company was also awarded the Best Service Performance Brand during 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 cycles.
About Pure Gold Jewellers:

Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in 12 countries. It is the only ‘D’ certified World Diamond Mark authorized diamond retailer in the GCC region.
Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com