Kids Fashion Fest opens to a packed house at Fashion Catwalk at The Dubai Mall

Opening to a packed house at Fashion Catwalk at The Dubai Mall – Kids Fashion Fest kicked off on a spectacular note yesterday (13 August) with the first catwalk show putting a spotlight on the most trendsetting looks from Bloomingdale’s – Dubai – one of the region’s leading department stores. 

Kids Fashion Fest was launched by DSS Starz - Jaden Smith and Willow Smith – children of Hollywood icon Will Smith and actress Jada Pinkett Smith – who enthralled their audiences from the moment they stepped on the stage until the concert came to an end. 

Francesco, a 12-year-old boy from Mozambique, said: “I came to Dubai especially to watch the concert of Jaden and Willow Smith. I was quite excited to see them on stage together. Kids Fashion Fest is a wonderful treat for all the children during Dubai Summer Surprises.” 

His 16-year-old brother, Philipe, added: “Jaden and Willow Smith’s concert was a beautiful surprise from DSS. I was amazed to see so many people gather here at The Dubai Mall to see them perform live. I truly loved their music and the concert. We love all their songs.”

A cast of 20 little modelling sensations then took over the Fashion Catwalk to showcase some of the most stylish and adorable back-to-season looks from the popular department store’s Autumn/Winter 2015 kidswear collections. Wearing the latest creations by coveted labels Monnalisa, Moncler, Burberry, Fendi, Dolce & Gabbana, Kenzo, Armani Junior, Ralph Lauren, Diesel, and Joan Calabrese for mon cheri – little modelling talents were effortlessly turning heads throughout the show. 

From elegant dresses revealing a never-seen-before floral prints and eye-catching patterns for little princesses to a stylish and sporty ensemble for boys – the collection drew attention to an exciting mix of kidswear creations available at Bloomingdale’s – Dubai for the upcoming fashion season. 

Mother of Rashid Al Awadi, a 9-year-old Emirati boy who participated in the fashion show, said: “I got to know about this event through Dubai Summer Surprises’ Facebook page and I registered my son right away. I was very happy that he was selected to be among the 20 models. I am beaming with pride to watch him walk on the ramp with so much grace. Kids Fashion Fest is indeed a fantastic event for kids and the organisers have done a wonderful job in organising this attraction is such a professional manner. I am also glad that all the kids got the opportunity to receive professional training from expert choreographers.”

Father of Rashid Saeed Hasan Saleh, a 10-year-old Emirati boy, walking the ramp, said: “I learnt about Kids Fashion at The Dubai Mall and registered my son to participate in the show and I was thrilled to know that he was shortlisted as one of the models. Kids Fashion Fest is a great attraction for both residents and tourists and definitely puts a spotlight on Dubai as the future capital for kids’ fashion.”

Kids Fashion Fest activities will continue daily at The Dubai Mall until 22 August – with a number of creative and fun-filled workshops in store for children. Hosted as part of the 18th edition of Dubai Summer Surprises (DSS), Kids Fashion Fest is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) in collaboration with its key sponsors.