Healthcare | Tuesday 17 February, 2015 9:46 am |

- Regenerate 82% of your tooth enamel after just three days1


Beauty is not a word usually associated with dental cosmetics, but REGENERATE Enamel Science™ is about to change that. REGENERATE Enamel Science™ is the first ever dental care system able to reverse the erosion process and regenerate enamel2. 82% of enamel is regenerated after just three days of use1, helping to make your smile look beautiful and healthy.

It is not generally understood that 80% of common teeth problems, such as cavities and yellowing, can be caused by acid attacks and enamel erosion. The erosion process happens to everyone, at all ages, day after day and is caused by common items such as carbonated drinks, fruit and vegetables, juices and other beverages. The problem is that when enamel – the outermost protective layer of our teeth – is lost, our body cannot regenerate it. REGENERATE Enamel Science™ is the world’s first system able to reverse the early, invisible stages of this erosion process and regenerate enamel with exactly the same mineral tooth enamel is made of, making it the new beauty investment for women who treasure their smile.

Unilever R&D expert Fred Schafer, who developed REGENERATE Enamel Science™, says:

“This journey started almost a decade ago when the question we asked ourselves was: the human body can rebuild bone, so what about tooth enamel? Through an innovative mechanism of action, REGENERATE Enamel Science™ provides, for the first time ever, the answer to this challenge. Its unique and superior mechanism of action provides dental care professionals with a solution to offer people troubled by enamel erosion.”

REGENERATE Enamel Science™ consists of an Advanced Toothpaste for daily brushing and a Boosting Serum (with two custom-fit mouth trays) for monthly boosts. Beauty benefits of the Advanced Toothpaste include protecting and strengthening against cavities, making teeth three times stronger3, restoring teeth to their original whiteness, and a fresh mint sensation. When used in combination with the daily Advanced Toothpaste, the serum boosts the Advanced Toothpaste effectiveness by +43%4, maximising the power of enamel regeneration. With NR-5™ technology and the fluoride in its formulation, the Boosting Serum helps provide focused protection for your teeth against the effects of enamel erosion and acid attacks.

REGENERATE Enamel Science™ has been developed in collaboration with dental experts from International Oral Health Research Centres, and the underlying science was published in the Journal of Dentistry. The secret behind the regenerative action of REGENERATE Enamel Science™ is the unique, patented NR-5™ technology. Inspired by the scientific findings in bone repair, it took scientists over nine years of international research across Port Sunlight, Milan and Shanghai to harness this NR-5™ technology in an advanced oral care product
system.

1 Based on an in-vitro test measuring enamel hardness after 3 days combined use of toothpaste and serum.
2 Helps to regenerate enamel by restoring its mineral content with regular use. Acts on early invisible stages of erosion.
3 In-vitro test measuring enamel hardness versus standard fluoride toothpaste.
4Based on a 3 day in-vitro test measuring enamel hardness with combined use of Advanced Toothpaste and Boosting Serum vs. Advanced Toothpaste only.
Thanks to the combined action of NR-5™ ingredients Calcium Silicate and Sodium Phosphate, the NR-5™ technology helps to form a fresh supply of minerals which wrap and integrate onto teeth, regenerating enamel with regular use. While others5 help to protect from enamel erosion, clinically-proven REGENERATE Enamel Science™ is the first system able to reverse the erosion process and regenerate enamel, with exactly the same mineral from which tooth enamel is made.

REGENERATE Enamel Science™ has been developed in collaboration with dentists and experts from
International Oral Care Centres:

- Intertek Clinical Research Services, United Kingdom
- Modus Laboratories Ltd., United Kingdom
- Therametric Technologies, Inc., United States
- SICCAS Shanghai Institute of Ceramics, Chinese Academy of Sciences

The Beauty of Science

Scientific studies have shown that the use of REGENERATE Enamel Science™ leads to unprecedented
results:


Typical effect seen at microscopic level on the tooth surface after 3 days combined use of Advanced Toothpaste and Boosting Serum.





Regenerate Enamel Science™ can be found exclusively at Boots Pharmacy across the UAE starting from the below prices:
- Regenerate Enamel Science™ Advanced Toothpaste, AED 60