Dubai’s Kept Beauty Secret: Russian Stylists at It’s Beauty

If the plan is sleek hair that holds in heat and humidity, clean nails that stay tidy past the first weekend, and brows that look sharp under office lighting and in photos, this is the place. It’s Beauty positions itself as a practical, high-skill beauty salon in Dubai with Russian stylists and nail techs who work fast, price clearly, and deliver a finish that lasts. Booking is the easy part, three clicks and done, then same day if you need it.

What they actually do well

Precision, then speed. The team builds clean base work first, which is why a cut line survives the first wash and a manicure keeps its margin neat. Clean sectioning, controlled heat passes, measured tension, sterile tools, tidy prep. Nothing flashy, just disciplined technique that behaves in Dubai’s climate.

Straight talk on keratin vs hair botox. Most clients land in one of two camps. If mornings disappear to halo frizz, keratin smooths and controls for around 3 to 4 months. If hair feels tired and snappy, hair botox repairs weak zones, adds softness and bounce, and typically holds for 2 to 3 months. The stylist tunes heat and passes to your target finish, from pin straight to polished with movement. Aftercare is short, sulphate free for keratin, a light weekly mask for botox, and a rebook window that keeps you in the good phase.

Haircuts that read right in daylight. Face shape, parting, density, your usual styling time, all reviewed up front. Elevation and graduation are set so weight sits where it helps, not where it puffs. Fine hair gets structure without aggressive thinning. Thick hair gets control without a bulky outline. Agree lengths in centimetres, fringe width in millimetres, then check the result in natural light before you leave.

Color that serves the cut. Balayage for depth and a smooth grow out. Face-frame highlights for lift around the eyes, useful on camera days. Global color when even tone and predictable gloss matter. Bond care is folded in when lifting more than a couple of levels. Toners and glazes keep things fresh between bigger services, which means fewer full overhauls.

Russian manicure and pedicure. Crisp cuticle line comes from careful e-file work and exact prep. Color lays smooth, edges stay sharp, and the base is structured without bulky thickness. Removal is gentle, so the next set goes on a healthy plate. Hands and feet in one visit, no problem, they sequence chairs so you are not waiting around.

Brows, lashes, makeup. Brows are mapped to bone structure and hair growth, then shaped with restraint. Lamination and tint close gaps when needed. Lash lifts open the eye without heavy feel, with extensions available for more presence. Makeup is built to your brief and the lighting you are heading into, office to dinner or black tie with flash.

What a visit feels like

You book online, get a confirmation, arrive, hang your bag. A tight consult sets the look, time, and price. Then the service runs to plan because prep is clean and steps are sequenced. Cuts and finishes are checked in natural light. Nail edges are inspected before top coat. Small checks, fewer fixes later. At checkout, the total matches the number you heard at the start, unless you added extras and approved them. You leave with short aftercare notes and a sensible rebook window.

Extensions without drama

Shade and texture match, placement respects the hairline, blending is checked straight and wavy. If you want a little fullness, you get it. If you want length, the shape is stable from day one. Maintenance sits on a realistic calendar, refits are quick, removal is clean. Brush from ends to roots, secure hair for sleep, keep the refit window. Simple.

Scalp therapy that actually helps

A calm scalp means cleaner roots, fewer flakes, and longer lasting blow dries. The consult looks at wash frequency, water temperature, product build up, sun exposure, and stress spikes. Expect light exfoliation where needed, soothing where skin reacts, and a rinse rhythm that fits your week. Pairs well with keratin or hair botox if you like fewer styling steps in the morning.

Timing, pricing, no surprises

Two numbers matter, your start time and your total. The desk runs a clear schedule, useful if you are stacking hair, nails, brows, or makeup before a meeting or a flight. Prices are clear before anyone starts. If you change the brief mid way, shorter or brighter or darker, they pause, tell you the difference, and only continue if you say yes.

Who books here again

People who want precision without fuss and speed without shortcuts. Consultants between meetings, creatives before shoots, parents on a school run, travelers catching flights. The common thread is simple, clear briefs, sharp delivery, no drama. If that sounds familiar, you will probably keep a standing slot.

Tip to get more from your visit: take two photos in natural light the morning after, then repeat two weeks later. Bring them to your next appointment. Tighter tweaks, better rhythm, less guesswork.

Where to find It’s Beauty, plus practicals

Five branches make scheduling painless, especially on busy weeks. In Dubai, you will find Internet City at The One Tower, Dubai Marina at Marinascape Mall, Business Bay at Iris Bay, and a DIFC location at Sky Gardens, with an additional studio in Abu Dhabi.
Most branches operate from roughly 10 am to 10 pm, which suits pre-work and after-work slots.

Quick contact, then done. Online booking sits on the site, support answers by phone at +971 54 247 8604, and email is itsbeauty.ae@gmail.com.

What the menu actually costs right now

If you prefer a clear number before you sit down, here is a simple snapshot. New client promos are marked where the site lists them.

Before the table, a small reminder, prices are in AED and shown exactly as on the official pages.

After the table, one practical tip, new client rates rotate on promos, so book while the offer is live if timing is flexible.

Products and technique details that matter

Nail services frequently use premium gels like Luxio and MAL, paired with careful e-file prep for a clean cuticle line that keeps polish neat longer.
Hair color references point to Davines systems, and the menu spells out package types, from single-shade toning to AirTouch with toning included.

If you want this merged into the original article, I can slot these sections after “What a visit feels like” and link the anchor once more as beauty salon in Dubai in the price paragraph for SEO rhythm, clean and unobtrusive.