Al Ain Water’s ‘Essentials for Life’ Campaign wins ‘Best Consumer Marketing Campaign’ at the Gulfood Awards

Al Ain Water – one of the leading bottled water brands in the UAE under the Abu Dhabi-based F&B Company Agthia Group - was awarded the ‘Best Consumer Marketing Campaign’ at the Gulfood Awards for its Essentials for Life campaign. 

The campaign was given top scores amongst entries from the region’s leading FMCG brands in a rigorous evaluation process conducted by a panel of industry marketing and product experts. The winner was selected on the basis of cinematic quality of storytelling, compelling artwork and an integrated communications approach.

Launched earlier this year, Essentials for Life aims at increasing awareness about optimum water composition by connecting with the audience on an emotional level. The campaign’s captivating visuals motivates consumers to embrace an active lifestyle, and celebrate timeless personal values of family, trust, achievement and freedom.   

Accepting the award on behalf of the Agthia Group and the Al Ain Water brand team, Mr. Fasahat Beg, Executive Vice President – Agthia Consumer Business said: “To get the highest ratings for the campaign and win against the region’s heavyweights in the segment is a testament to our hard work and lead in communicating effectively with the audience. With Essentials for Life, we stepped up brand communication in the category by harnessing human sentiments to educate about functional benefits, and encourage people to lead a wholehearted and healthy lifestyle.”

The awards attracted more than 300 entries from 30 countries across four continents. Innovation was a key highlight this year and was recognized with awards in Products, Coffee, Fast Food, Foodservice and Catering Equipment amongst others.

Spanning over 22 categories, the Gulfood Awards are designed to celebrate excellence and innovation across every category of the global food and hospitality industry. This year marked the 21st edition of the world’s largest annual food and hospitality show, which hosted over 90,000 visitors from more than 170 countries.