MallMate, a new mobile app that streamlines the shopping mall experience, has released usage data on top trending shopping experiences during the month-long Dubai Shopping Festival (DSF). Mall of the Emirates was the most popular mall in Dubai, Yas Mall the most popular mall in Abu Dhabi and Zara the most popular store while January 6th was recorded as the busiest shopping day throughout the month.
“Like most technology companies, MallMate is data driven and we will leverage our user data to understand how we can continue to improve the shopping mall experience,” said Jaideep Dhanoa, MallMate CEO. “We have been keeping a close eye on consumer shopping trends since our soft launch in November 2015 and the 130% observed increase in shopper activity during the shopping festival has in turn been an accelerant for MallMate to expand its reach and usage with a wider audience.” The app has been a quiet success, ranking as a top 10 UAE shopping app since its launch.
Based on MallMate data, the top two most popular shopping days were in the first week of DSF, (January 6th and 2nd), likely so shoppers could grab deals while items and sizes were still in stock. Unsurprisingly, Friday and Saturday were the most popular days of the week as shoppers went to the malls over the weekend. Overall shopper engagement was strongest in the first two weeks of the month, while week 3 was the slowest.
The app, which provides interactive maps of all major malls in the UAE, also tracked the most popular malls that shoppers visited. In Dubai, Mall of the Emirates took the top spot, followed by The Dubai Mall, Mirdiff City Centre, Deira City Centre and Dubai Outlet Mall. Yas Mall was the most popular mall in Abu Dhabi, followed by Al Wahda Mall, Abu Dhabi Mall, , Marina Mall and Dalma Mall.
MallMate allows users to search and find any store across any mall in their city. Its most engaging tool is its ‘Love List’, which allow users to save their favorite brands and stay informed when there is a deal at a store they love. The average MallMate user has over 30 brands in their ‘Love, which has allowed MallMate to share over 500,000 personalized deal alerts to its users since its launch.
Additionally, the ‘Love List’ is also used to share personal recommendations of stores and deals when a user visits a mall. This enabled MallMate to track the most popular brands during DSF, starting with Zara at the top and H&M a close second – as they were brands that proved extremely popular with both men and women – followed by Adidas, Victoria’s Secret, Nike, Forever 21, Bath & Body Works and Sephora.
“The data we’ve captured throughout January enabled us to understand shopper trends in the UAE but more importantly better understand shopper behavior and needs while shopping. We will be executing further studies in consumer trends which will enable us to enhance the app so that it truly becomes a must-have app for anybody visiting a mall, regardless of their purpose,” concluded Dhanoa.
MallMate covers over 50 malls in the UAE and over 200 malls around the world. The company today launched the app in Sharjah and Al Ain, bringing MallMate’s global coverage to eight cities: Dubai, Abu Dhabi, Sharjah, Al Ain, Singapore, Hong Kong, Bengaluru and New Delhi and is aggressively expanding with more cities planned in the coming months.