Healthcare | Saturday 25 April, 2015 9:22 am |

“The gradual shift of the consumer’s preference for organic food and products in the Middle East and the current position of UAE as the second largest market for organic food has made this sector integral to us and it is our goal to promote and become one of the major pillars for the organic sector in the coming years," said Saud Salim Al Mazrouei, Director of Hamriyah Free Zone Authority (HFZA) and Sharjah Airport International Free Zone (SAIF Zone), who led a delegation to London to participate in the two-day Natural & Organic Products Europe exhibition that concluded in London recently.
"HFZA's participation in this year’s Natural & Organic Products is a start for us to understand the sector further and interact with potential investors," he added.
Quoting a report by Frost and Sullivan, Al Mazrouei said that organic farming in the GCC is set to reach US$1.5 billion by 2018 , driven by evolving consumer tastes and change in health habits.
In the UAE the number of organic farms rose to 39 at the end of 2013, covering a total of 3,920 hectares, compared with just 218 hectares in 2007, he further elaborated. In general, the demand for organic food in the Middle East and North Africa is increasing.
“ HFZA is facilitating the set-up of more food industries in the zone to increase their growth in the MENA region, because of the strategic position and advantages it has to offer, in addition to which it is noteworthy that UAE is emerging as a major food re-exporting hub in the World, making HFZA all the more attractive as a destination for investors to expand there business and tap in to new business opportunities through the region”

The Natural & Organic Products Europe exhibition that took place at ExCeL London from 19-20 April, featured an unprecedented 600 exhibitors showcasing thousands of natural and organic brands – including supplements, botanicals, superfoods, THR mark herbal medicines, homeopathic remedies, personal care and beauty, eco-household, and food and drink.
Renowned for attracting key buyers and decision makers from the food, beauty, health and eco-label categories, over 10,000 attendees visited the event this year.
“The event provided a good window for HFZA to introduce its capabilities and facilities to potential investors and exhibitors from other countries like Poland, France, Italy, Sicily, USA and many others. Our pavilion received a huge number of visitors during the two-day event and we hope of some of them will visit HFZA soon”, said Ali Al Jarwan, Deputy Commercial director of HFZA
“Various discussions held on the emerging trends and innovations in the natural and organic sector and related retailer-focused discussions also proved to be useful to the HFZA delegation and gave a further insight into the sector that is relatively new to HFZA,” concluded Al Mazrouei.