Business & Money | Thursday 30 April, 2015 12:46 am |

Hundreds of lucky winners from the UAE attended Marvel’s Avengers: Age of Ultron movie premiere presented by SUBWAY™ and Mountain Dew on Monday night. Guests from the UAE media and influencers, including representatives of SUBWAY™, Mountain Dew and Marvel, joined the winners for the movie screening on an evening that saw special appearances of Avengers Characters, interactive activities and fun photo opportunities.

SUBWAY® gave its consumers this unique opportunity through radio competitions conducted in the UAE over the past few weeks.

SUBWAY® Restaurants also hosted contests hosted on its Facebook page for fans to win other Marvel’s Avengers: Age of Ultron movie premiums and promoted a special meal – a combination of the recently launched Oven Breaded Chicken Sub, a bottle of Mountain Dew and Doritos chips - along with the limited edition Marvel’s "Avengers: Age of Ultron" collectible cups, given with the purchase of any foot-long meals.

“We are proud to enter into this collaboration with Marvel for the upcoming, highly anticipated Avengers: Age of Ultron. As a global restaurant chain, we recognize that with our reach comes a great opportunity to further support the film’s positive thematic of empowerment. We are excited to offer an exclusive experience that “Avengers” fans can’t find anywhere else. The film brings together a passionate fan base with our brand that many already identify with and enjoy. We look forward to satisfying our fans’ hunger for unique opportunities and meal options that are freshly-prepared just for them,” said Hicham Ghazal, SUBWAY® Head of Marketing for Middle East & Africa.

SUBWAY® is proudly present in the UAE with more than 160 locations – surpassing the number of outlets of any other QSR chain. The chain also has presence in 110 countries, providing approximately 400,000 jobs to Sandwich Artists™ around the world, and serving more than 2.8 billion sandwiches a year.

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For more information, contact:
Bassam Saifi
Edelman UAE
M: +971 56 6696201
E: Bassam.Saifi@Edelman.com

About SUBWAY® Restaurants
Since 1965, SUBWAY® owners have been dedicated to offering customized made-to-order sandwiches with a wide range of better-for-you options. The SUBWAY® chain, which has more than 43,750 restaurants in 110 countries and more than 500 restaurants in the Middle East & Africa region, is committed to helping customers live a better-for-you and active lifestyle by providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. Headquartered in Milford, Conn., SUBWAY® Restaurants is made up of thousands of dedicated entrepreneurs who have the opportunity to run their own business, while playing an important role in their communities.

To learn more information about u:
• please visit www.SUBWAYarabia.com
• Like us on Facebook at Facebook.com/SUBWAYarabia
• Follow us on Twitter at twitter.com/SUBWAYarabia
• Follow us on Instagram at instagram.com/SUBWAYarabia

SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About Marvel’s “Avengers: Age of Ultron”
Marvel Studios presents “Avengers: Age of Ultron,” the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel’s “Avengers: Age of Ultron” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963. Louis D’Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Get set for an action-packed thrill ride when The Avengers return in Marvel’s “Avengers: Age of Ultron” on April 30, 2015.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2015 MARVEL