Reminisce childhood memories as Jack-in-the-box springs at City Centre Mirdif

Majid Al Futtaim, the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa, today announces a new Dubai Summer Surprises (DSS) initiative at City Centre Deira and City Centre Mirdif: a Jack-in-the-Box interactive game. From August 25 until September 5, a life-sized installation of the classic wind-up kids’ toy will be located inside both malls, inviting visitors to take part in winding the handle to win prizes. 

Shoppers who spend AED 300 or more will be given a token, which after being registered, gives one spin on the game to its owner, and a chance to win big from a variety of rewards, ranging from toys to GiftCards. 

Building suspense while waiting for the surprise of the box to spring open, friends and family can keep their eye on the gamer’s progress by watching the big screens display the winning prizes. By activating Jack-in-the-Box game, City Centre Deira and City Centre Mirdif demonstrate Majid Al Futtaim’s vision to create great moments for everyone, everyday.

In addition to the Jack-in-the-Box, shoppers who spend a minimum of AED 300 at any store in City Centre Deira and City Centre Mirdif will get a chance to step up a gear and drive home an elegant brand new Mercedes Benz S- Class 400. On top of that, every Mastercard holder who buys AED 300 or more of goods at any store at both malls, can also get a chance to win a cash prize worth AED 500,000; while all visitors will get a chance to win daily prizes to up to AED 500,000 in GiftCards when spending AED 300 or more.