Red Sea Global, Riyadh Air launch strategic alliance

Red Sea Global (RSG) signed a strategic partnership agreement with Riyadh Air to integrate marketing efforts between the two parties.

In a statement, RSG said the collaboration focuses on brand and marketing activities that will enhance visibility and awareness of both companies, highlighting the Red Sea as a global destination for sustainable tourism while simultaneously strengthening Riyadh Air’s positioning.

The agreement also opens the door for future cooperation, including improved connectivity to Red Sea destinations worldwide. As part of the partnership, Riyadh Air passengers will be able to benefit from exclusive offers and packages at Red Sea resorts.

John Pagano, Group CEO of Red Sea Global, said, "This collaboration with Riyadh Air is first and foremost about storytelling, combining our brands to amplify Saudi Arabia’s emergence as a renowned destination on the world stage."

"By sharing compelling content and campaigns, we’re not only increasing visibility but creating deeper emotional connections with global audiences. This is just the beginning. Today we welcomed Riyadh Air’s aircraft named Jamila. In the future we look forward to receiving a regular schedule of Riyadh Air flights to our destinations,” he added.

Tony Douglas, CEO of Riyadh Air, said: “We’re thrilled to be putting ink to our partnership with Red Sea Global, where the two Saudi brands are creating impact in the travel sector."

"We’re elevating awareness of both Riyadh Air and The Red Sea and over time, this foundation opens the door for deeper collaboration, including integrated travel experiences that bring the promise of regenerative tourism closer to global travelers," Douglas noted.