RAK Chamber’s unique event will reveal How Creativity Brings Business Success to UAE and beyond

RAK Chamber of Commerce is bringing the region’s leading business and creative minds under one platform at a special forum on the importance of creativity and branding in today’s business world. Directed at both private and non-private companies from across the UAE, the event includes a keynote speech by the founding partner of the Dutch multi-award winning creative agency, DAY Creative Business Partners, presentations from key industry experts including General Electric Healthcare and Averda, a distinctive panel discussion and an exciting networking opportunity for up to 120 guests. 

How Creativity Brings Business Success is the latest in a long line of events from RAK Chamber of Commerce aimed at assisting regional and international businesses. The activities of RAK Chamber enable businesses to contribute efficiently and effectively to the region’s commercial and economic development. H.E. Mr. Mohamed Al Sabab, Director General of RAK Chamber said: “With this event we intend to start a dialogue not just within Ras Al Khaimah’s business community but amongst the entire UAE’s business community about the impact and benefits of creativity for a business on a short and long-term basis. It will allow businesses to ask creative thinkers the crucial questions that dissuade them from fully implementing creative approaches to their daily business challenges.”

Creative Business Partners DAY will be taking an active part in this event by giving a keynote speech at the start and participating in the panel discussion towards the end. Dennis de Rond, Founding Partner at DAY, said: “DAY is honored to have been asked to take part in this event organized by RAK Chamber. Branding offers huge potential business benefits and I am very much looking forward to sharing my thoughts and experiences with some of the region’s top business leaders at what promises to be a highly informative and enjoyable event.”

How Creativity Brings Business Success will take place on the 10th of May 2016 at the Business Center (9th floor), RAK Chamber, Ras Al Khaimah. 

The event schedule is as follows:

9:00 am    Introduction - RAK Chamber

9:15 am     Introduction - DAY Creative Business Partners

9:30 am    What is branding? 

        Methodology - How to take the right steps towards success

        Case study- Creativity

10:00 am    Showcase – Philippa Charlton, Marketing Director, Averda

10:15 am    Showcase – Eva Streich, Exhibit Leader, General Electric Healthcare

10:30 am    Showcase – Shant Tengerian, Creative Director, RAK Free Trade Zone

10:45 am    Panel Discussion

11:30 am    Networking

12:00 pm    Finish