New Serta showroom opens in Al Ain

Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, announces the opening of the first Serta mattress showroom in Al Ain.

Located in Al Ain Mall, the new showroom will cater for existing and prospective customers in Al Ain. With the announcement of upcoming residential and commercial development in Al Ain such as the Wahat Al Zaweya Master Plan and the Al Ghaniema development which will consist of 275 villas for UAE nationals as part of the Abu Dhabi National Housing Programme, the market is a big potential for Serta products.

Sundar Rajan, CEO of Dubai Furniture Manufacturing Company LLC said: “We are very pleased to announce the opening of the first Serta showroom in Al Ain. With lot of developments in & around Al Ain, we feel it is the step in the right direction to expand our network & penetrate into Al Ain market. With its strategic location, in Al Ain Mall, customers will now find it convenient to visit the showroom and purchase Serta mattresses and sleeping accessories for a sound and comfortable sleep.”

The new showroom offers Serta’s full range of mattresses and accessories such as pillows, mattress protectors, mattress topers, duvets and linen sets. Products such as Serta’s I-collection and I-series mattresses designed to provide customers an extremely comfortable, more supportive and cooler sleep surface are available. The microsupport gel infused visco foam pillows for unparalleled comfort and support for a sound sleep are being sold at the showroom.