Nama Almunawara sponsors Al Madina business leaders to attend Ashridge Executive Education programme in London

Local leaders from SME sector in Al Madina, are being sponsored by Namaa Almunawara to attend customized executive education programmes in Ashridge House in Hertfordshire, England. The training will provide them practical insights on leading and motivating SME leaders. Namaa Almunawara is the implementation arm for Almunawara endowment-- launched by His Royal Highness Prince Faisal Bin Salman, Governor of Madinah, to accelerate entrepreneurship with a focus on establishing an entrepreneurship ecosystem and enhance the region’s social and economic environment.

Each participant will attend training programmes suited to their needs. These include Ashridge’s programmes such as ‘Advanced Organization Design’; ‘Translating Strategy into Action’; ‘Performance through People’; ‘Influencing Strategies and Skills’; and ‘Leading on the Edge’.

‘Advanced Organization Design’, for instance, will provide the tools and frameworks the participants need to assess, challenge and implement successful organization structures.

The ‘Translating Strategy into Action’, on the other hand, will provide them with what they need to successfully execute strategy in an increasingly unpredictable world.

All sessions are customized to Middle East business environment and cultural context.

According to Mujahed Qari, Acting Chief Executive Officer at Namaa Almunawara; “This is a great opportunity for our affiliates to develop their leadership abilities and further contribute to Namaa Almunawara’s mission to encourage SME development in the country. Ashridge’s training programmes are very practical, it will enable our team to easily implement their learnings to our day to day work in supporting SMEs.”

Ashridge’s ‘Performance through People’ programme will give participants the opportunity to develop and practice a range of people management skills.  

Participants of Ashridge’s ‘Influencing Strategies and Skills’ programme will get the opportunity to practice the latest strategies for persuasive success.

Three of the members will attend ‘The Leadership Experience: Leading on the Edge’ session, an intensive three-and-a-half-day programme that will help them to experience today, the leadership challenges they will face tomorrow.

According to Rory Hendrikz, Director of Ashridge Middle East, “We are proud to work with Namaa Almunawara to contribute to their initiative in building an entrepreneurship ecosystem in the Middle East. Our programmes are tailor made to meet the participants’ day to day challenges in carrying out their responsibilities in encouraging SMEs in Saudi.”