MOBIbucks rebrands itself as ‘Quisk’

MOBIbucks, a global payments technology company specializing in digitizing cash, has now rebranded itself as Quisk across all global markets, including the UAE and the Middle East.

“As our solution is different and unique, we wanted our brand name to be different as well. Our new brand ‘Quisk’ becomes more meaningful to our target audiences as it merges ‘quick’ with ‘easy’ which are the hallmarks of our services,” says Ziad Alshobaki, Managing Director of Quisk Middle East FZ LLC. “The rebranding is aimed at unifying our branding globally, as we expand into more and more countries.”

Quisk has built a world class next generation electronic debit transaction processing platform, enabling financial institutions and others to provide cash-less transactions and safe, simple and secure financial services to anyone with a mobile phone number and a PIN.  Deploying innovative cloud-based technology, the Quisk digital cash platform not only works on any type of mobile phone, but also leverages existing core banking and retail POS infrastructure, and integrates loyalty and rewards programs with payments.  

Quisk enables “Mobile Money 2.0”, a bank-centric, multi-issuer, open loop payments scheme supporting a much larger range of transaction types than first generation mobile money schemes that are mobile network operator centric, and closed loop in nature.  “This makes Quisk a game changer in the digital payments industry in the region and beyond,” adds Alshobaki. 

“The main challenge of digital payment platforms is security and convenience. We at Quisk overcame these challenges and are poised to create a revolution in the mobile payments industry in this region and beyond,” added Alshobaki.  The Quisk platform enables special transaction processing and balance limits to facilitate compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements, as well as state-of-the-art risk management.

According to global audit firm PwC, 87 per cent of consumers in the UAE buy online.  The same report reveals a penetration of 72 per cent and 64 per cent in Saudi Arabia and Egypt respectively. The UAE has a higher percentage of consumers purchasing online compared to other regional markets. 

“These figures of online buyers in the UAE and other Middle East countries show that the community is open to change in the way they do their daily transactions.  The only thing required is a secure, quick and easy platform, and Quisk fulfils this need.  The Quisk payment type can easily be added to online and mobile shopping carts, increasing the ubiquity of the Quisk solution,” concluded Alshobaki. 

Quisk, Inc., parent of Quisk Middle East FZ LLC, and headquartered in Silicon Valley in Sunnyvale, CA, is an innovator in the digital cash and mobile money space and has developed a digital services and transaction processing platform for integrated mobile payments and marketing/loyalty programs.