McDonald’s UAE Expands its CYT “Create Your Taste” Platform to More Locations in The Emirates

Over 22% of in-store customers are ordering via CYT’s large touchscreen kiosk

Following the successful launch of the new platform CYT "Create Your Taste" at McDonald’s store in Al Ghurair Centre- Dubai last October, McDonald’s UAE continues expanding the new concept offering guests table service and a wide range of customized gourmet burgers to three more branches in the UAE. McDonald's new “Create Your Taste” custom-burger platform allows all customers to customize their order via large touchscreen kiosk, allowing them to pick the toppings, buns, and sauces they prefer on their burgers. Once the order is ready, guests can enjoy their individual burgers served at their table.

McDonald’s restaurants at City Center Me’aisem, Spinney’s Al Karama and Jebel Ali Gardens (ENOC Gas Station) will now give customers the option of using the large touchscreen self-ordering kiosk to build custom burgers as part of the Create Your Taste program that will expand to even more branches in 2016. Customers are also able to try new signature burgers namely: The Classic, Grilled Thriller and Hot All Over.

Commenting on the achievements Rafic Fakih, Managing Director and Partner at McDonald’s UAE stated: (We are excited to announce the expansion of CYT “Create Your Taste” platform after the positive feedback we received from customers at McDonald’s Al Ghurair restaurant. In the upcoming months and next year, customers in other areas throughout the UAE will also be able to build their own customized burgers from CYT “Create Your Taste” platform.

Over 22% of in-store customers across the four stores have been using the self-ordering kiosk. Due to the high demand to appeal the individual taste of guests who increasingly seek to customize their quick service restaurant experience, McDonald's UAE will continue rolling out CYT “Create Your Taste” to more locations in the Emirates.