Masrouji Makes Great Strides in UAE Market with New, Innovative Launches

The MEA retail market became the world’s fastest growing market for beauty products, being valued at $25.7 billion. According to analysts, the region is expected to grow at a rate of 4.8 percent, year-on-year till 2019. This is twice the global average growth rate and even more than the world’s next fastest growing market, Asia Pacific. The UAE retail sector alone is expected to grow this year more than 33 per cent. 

The GCC markets are expected to continue experiencing robust economic growth, increase in purchasing power and a growing population with evolving consumption choices. According to Alpen Capital, GCC retail sales are expected to reach $284.5 billion between 2013 and 2018. These growth patterns offer big growth opportunities for all retailers. 

Amidst this growth wave, Masrouji, the beauty brand and market leader in Palestine and Jordan, launched in Dubai in August. The brand is known for providing high quality products and solutions, which will be available in leading salons across the GCC. In a short span of just 3 months, the brand has successfully launched two innovative product ranges for the UAE market – Revolution and Precious Nature by Alfaparf Milano. 

The Revolution temporary Hair colour range from ALFAPARF Milano comprises concentrated shades that deliver vibrant glistening colour while adding incredible softness and shine to your hair. Colours range from bold and bright to shimmering pastel, making sure that there’s a perfect shade for all kinds of customers. The second launch was the new Precious Nature range, which has been formulated with the purest Mediterranean ingredients that are well-known for Italian cooking worldwide. The range, consisting of shampoos, masks and leave-in oils, allows you to create your own menus three different hair styles, using unique the best ingredients from Italy.

The brand has gained immense popularity in the region and is slowly becoming a favourite amongst hairstyling professionals in leading salons across the region. Masrouji is also focusing on growing its product portfolio with more innovative products in the near future, along with expanding its availability to more and more salons across the region.