Masafi Sponsors Sharjah International Children’s Film Festival

Masafi, the leading producer of premium drinking water in UAE and the Gulf region has announced sponsoring the third edition of Sharjah International Children’s Film Festival held from the 18th to the 23rd of October 2015 at Al Jawaher Reception & Convention Centre and Sahara Centre, Sharjah.

Organised by (FUNN) Sharjah Media Arts for Youth and Children and established under the patronage of Her Highness Sheikha Jawaher Abdulla Al Qassimi, the festival aims to enhance children’s imagination and creativity by bringing to the UAE the best international films for, by and about children and young people. 

Masafi will be present at the festival through their kid-friendly 200ml ‘Cute’ bottles in the new designs ‘My Little Pony’ and ‘Transformers’ characters. As part of the sponsorship agreement, Masafi will be available on-site during the event quenching the thirst of over 15,000 expected visitors.     

Commenting on the sponsorship, CEO of Masafi Reginald Randall said: “As the leading producer of premium drinking water in the UAE with a tailored category for kids, we are excited to partner with a festival that inspires the young generation in the region to carve a niche for themselves in filmmaking.” 

“Water is a vital source of life and a healthy drink option for children to keep them hydrated and help them grow”, added HH Sheikha Jawaher Abdulla Al Qassimi. 

Sharjah International Children’s Film Festival gives youth & children the opportunity to explore and experience different aspects of filmmaking and new media from around the world. It is a conglomeration of people from different cultures, religions and backgrounds coming together to boost media literacy of youth & children in the region.