labourers reach out to their loved ones during Eid with Samsonite

In an initiative that is unique in its own way, Samsonite – the world leaders in travel luggage solutions – reached out to the labourers at the construction site in Al Barsha - Dubai and who are unable to travel during Eid Al Fitr to hand over free telephone calling cards to them to call their family members during the joyous occasion.

The initiative by Samsonite is aimed at helping the low-income labourer segment to connect to their homes, and aligned with the UAE government’s vision to elevate the happiness level of an entire segment of the community by connecting them with their families back home.