Jollibee Planning Major UAE Expansion

Jollibee, the Philippines’ largest fast food chain, has revealed plans to rapidly expand its business across the UAE, starting with 6 new branches in 2016.The restaurant successfully launched its inaugural UAE store in Dubai Mall in 2015, signifying a landmark 1000th location worldwide. 

As part of its global and Middle East expansion plans, the popular brand is committed to making its great tasting food more accessible to Filipinos, locals, and the expat community within the Emirates.  One of the new strategic locations will be opening in the bustling Mall of the Emirates and another will be in Burjuman Centre.  Jollibee plans to open an additional 100 stores across the wider Gulf Cooperation Council (GCC) by 2020. 

 “Our 1000th Jollibee store opening at The Dubai Mall was the most successful store opening in the world. We welcomed and served hundreds of people eager to have a taste of Jollibee. It is indeed an honor and a duty for us to continue our growth in Dubai so that we can share Jollibee with more people and create new experiences for them,” Jollibee’s Vice-President for International Markets, Dennis M. Flores, stated.

The fast plans for growth were primarily driven by the Dubai Mall store, which opened in May 2015. On its opening day, the branch sold record-breaking numbers of its best-selling products such as the Jolly Spaghetti and the Chickenjoy.  Currently, it is Jollibee’s most financially successful restaurant worldwide.

“Jollibee means a great deal to many people in the Philippines,” said Hisham Al Gurg, franchisee of Jollibee in the UAE.  “Its expansion here is addressing an extremely underserved market. We are excited to bring such a well-loved brand to where many of its loyal customers reside, as well as introduce it to many new customers who may have never heard of it yet.”

Jollibee’s mission is to spread the joy of eating to everyone wherever it is located around the world.  By serving great tasting food and offering great value with warm and friendly service, the brand aims to create happy moments and experiences for its customers in various parts of the world, especially in the UAE.