Jewel Corner dazzles in the value gifting segment

Jewel Corner – operating under Soft Touch Jewellers LLC which is a division of the 7Cs Group - is positioned to redefine the concept of gifting through its high quality jewellery within the value segment. Jewel Corner’s widespread visibility teamed with products fashioned by award winning designers helps people express happiness through the universal currency of gift. Anchored by its popularity and reputation as traders in rough & polished diamonds, the 7Cs Group boasts over 17 years expertise in the jewellery retail sector. 

Jewel Corner have consistently demonstrated a significant year-on-year growth of over 30 per cent CAGR (Computed Annual Growth Rate), largely owing to its long-standing shop-in shop retail partnership with Carrefour, Geant & HyperPanda. With more than 30 shop-in-shop outlets and 6 kiosks in prime shopping complexes such as Deira City Centre, Dubai Festival Centre and Yas Mall amongst others, Jewel Corner enjoys widespread presence in the GCC.

While jewellery exudes timeless charm, Jewel Corner’s research indicates that over 50% of its customers buy jewellery as gifts. Other key behavioral insights also show demand for attractive jewellery at an affordable price without compromising on quality. It recently stepped up ease of jewellery shopping by launching an exclusive e-commerce portal with videos that provide a holistic view of each product from the extensive range. 

“Opulence is strongly associated with gifts, but it is also important to deliver basic services in the best manner possible to remove all hassles from the gifting experience and retain the purity of emotions. Just as our designs reflect the current fashion trend, our distribution model and services are perfected for maximum customer satisfaction,” says Mr. Rihen Mehta – Chairman of 7Cs Group. 

Considered as pioneers in the affordable range, the brand believes its diamond & gold jewellery’s starting price point of AED 299 gives customers greater impetus to celebrate special occasions throughout the year with an exquisite gift. 

Abhijit Achwal, General Manager of Soft Touch Jewellers LLC explains that jewellery enhances the value of gifts and the special moment - “Jewel Corner’s 360 marketing program and brand philosophy views its exciting products as a ‘box of happiness’ as there are few ways that express happiness better than jewellery, especially diamonds. They are precious and eternal stones that endure the test of time to form into glittering jewels - symbolic of human relationships.” 

The use of high quality raw materials with each gold & diamond jewellery item accompanied by a certificate of authenticity also lends credibility to the rare combination of allure and affordability. Jewel Corner – with expertise in diamond trade, improvement in designer products and distribution channel – plays a crucial role in expanding the affordable gifts market that captures joyous moments and makes celebrations memorable.