‘Good Move Dubai’ Hosts ‘Unlock the World’ to Promote Healthy Lifestyle Among UAE Residents

In line with the Dubai Plan 2021 aim for a healthier and happier Dubai; the ‘Good Move Dubai’ mobile application will host its first health and fitness initiative in the form of a three-day public event at the Kite Beach, Jumeirah from 21st to 23rd April. Good Move Dubai was launched earlier this year as one of the initiatives underpinning Dubai Plan 2021 and the event is set to activate the Nation’s foremost fitness drive. 

'Good Move Dubai' introduces a virtual walkathon environment, which rewards users for staying active and fit. The walkway commences in Dubai, and goes around 38 cities in the world concluding in Sydney. Users can choose to walk, run or cycle to the final point in 13 to 15 months. Each city unfolds based on the number of steps calculated by the app. The users progress on their fitness journey through short-term challenges that have to be completed within a designated time, and get exciting rewards upon successful completion of each stage. 

The unique concept motivates users to compete with their own fitness levels and that of their friends. The app thus enables users to adopt a healthier lifestyle, in an interactive and lively manner.  

“Health is a fundamental consideration for every progressive country, and in line with Dubai Plan 2021 it is essential to encourage and sustain a healthy lifestyle amongst residents of Dubai. Obesity, diabetes and related cardiovascular diseases are serious concerns in the UAE and only an active lifestyle can help reduce risks and develop a healthier, happier nation”, commented Aisha Abdulla Miran, Assistant Secretary General, Strategy Management and Governance Sector, at the General Secretariat of the Executive Council of Dubai. 

“Dubai Plan 2021 aims to develop initiatives and plans that have all the elements to bear desired results in a tangible manner, and I am confident that Good Move Dubai is a true representation of that aim”, she added. 

Sameera Al Rais, Director of Policy and Strategy, Sustainable Development at the General Secretariat of the Executive Council of Dubai said, “This weekend from 21st to 23rd April, we look forward to welcoming residents of Dubai to embrace fitness in a fun-filled environment buzzing with on-site challenges and rewards at Good Move Dubai’s kickoff event themed Unlock the World. Visitors can activate the app as well as experience its virtual walkway, and key features like the landmark monuments from around the world”. 

Between 21st and 23rd April, Kite Beach in Jumeirah will be transformed into the application’s virtual walkway with miniature monuments from across the world, including Big Ben, the Coliseum, Statue of Liberty and the country’s own Burj Khalifa to name a few. The event ‘Unlock the World’ will take visitors through exciting on-site challenges, rewards, and be open to families and fitness enthusiasts. 

The event will adhere to the strategic direction of Dubai Disability Strategy 2020 to ensure the inclusion of differently abled members of the community. Keeping in line with this, all activities are designed to have an adaptive version thus encouraging health and fitness among differently abled individuals of the community. 

Unlock the World is an event sponsored by Etisalat, along with the support of the partners of Good Move Dubai, Emirates Airlines and Meraas.

“According to UAE Internet Social & Mobile Statistics 2015 Infographics, 76% of the UAE’s population is active mobile internet users. This indicates a positive opportunity to encourage residents to stay fit through digital engagement. Good Move Dubai is an exciting, easy to navigate application, which makes it a great fitness partner. Etisalat is proud to sponsor this event and support the rise of a healthier nation through this initiative”, said, Fares Hamad Fares, Vice President – Corporate Communications, Etisalat.

Sheikh Majid Al Mualla, Divisional Senior Vice President, Commercial Operations, Centre for Emirates Airline said, “In support of Dubai Plan 2021, we are proud to partner with Good Move Dubai, which aims to encourage people to lead and build healthier lives through various initiatives such as this app. There is a clear vision for the city, and what is being put in place will help further elevate Dubai and the UAE as a healthy place to live, work and play.”

Abed Bibi, Chief Marketing Officer at Meraas said, “Meraas is committed to support Good Move Dubai, a key initiative that promotes health and wellbeing in line with the Dubai Plan 2021. We are proud to be part of an exemplary vision driven by the Government of Dubai to develop a healthier and happier Nation. Meraas has already delivered unique destinations such as CITY WALK, THE BEACH and BOXPARK that are pedestrian friendly and encourage visitors to walk. We truly believe that the ‘Good Move Dubai’ app and its health and fitness event ‘Unlock the World’ are a perfect tool for individuals to track their level of activity at our destination and beyond.”