Business & Money | Thursday 4 June, 2015 2:03 am |

Galaxy®, the lead chocolate brand of Mars in the GCC, announced today its Ramadan campaign in collaboration with local UAE charity Bait Al Khair Society offering 15,000 Iftar meals during the Holy Month of Ramadan. The campaign was launched at an official signing ceremony at Mars Headquarters in Jebel Ali.

Mars GCC will fund this initiative through allocating a percentage of sales of the Galaxy® Milk, Galaxy® Minis and Jewels™ packs sold throughout the UAE in Ramadan. Mars Associates will support this initiative by serving meals at selected Iftar tents, as part of the Mars Volunteer Program (MVP).

Commenting on the initiative, Rouba Chalabi, the Vice President of Corporate Affairs for MARS in the Middle East, Turkey and Africa said: “Mars is a principles based business: we live by the Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom, which are the foundation of our culture and our approach to business – we strongly believe in giving back to the communities in which we are at home.”

“Guided by our Principles, we chose the right partner for this project: Bait al Khair Society shares and lives by many of our Principles, working to proactively alleviate poverty in the UAE for over two decades. We are honored to be part of their mission to bring joy and happiness to communities and families during the Holy Month of Ramadan.”

Throughout the world, Mars is committed to making a difference in the communities in which we operate. In addition, as individuals, Mars associates also contribute to helping local communities to deliver mutual benefits, through the MARS Volunteer Program (MVP). In 2014, the MVP provided 85,418 hours of 21,422 volunteers’ time across different projects, impacting 85,000 people and 28,000 pets.

To find out more about Galaxy©, please visit www.galaxyarabia.me. To learn more about the wonderful work Beit Al Khair do, please see http://beitalkhair.org for further details
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About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY©®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.
For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube