Business & Money | Tuesday 12 May, 2015 11:18 am |

Firoz Merchant, the Founder and Chairman of award winning jewellery retailer Pure Gold Jewellers is ranked 25th on the Forbes list of Top 100 Indian Business Leaders this year.
“It is a great honor to be recognized by Forbes and to share the platform with Indian business leaders in the GCC who have contributed to the economic growth of this region. I believe there is no easy formula to success, but hard work, determination and belief in yourself can get you into places you could only once dream of. We have expanded from a single store in Dubai to 125 stores across 12 countries in three continents, and we aim to keep our family growing with 450 outlets worldwide by 2020.Our pivotal objective is to become a global entity,” says Merchant
Merchant is a board member of Dubai Diamond Exchange (DDE).
A man with a golden heart, Merchant believes in giving back to the community. Being acknowledged globally for his humanitarian work in repatriating insolvent prisoners in UAE prisons by paying off their debt or airfare, his corporate social responsibility activities include support to the Red-Crescent Society, Sheikh Mohammed Bin Rashid Al Maktoum Chartiable Trust, Bait-ul-Khair, UAE Education Ministry, UAE Health Ministry, Zakat Fund Abu Dhabi .Working closely with the government and various charities, he helped about a total of 4,500 prisoners, spending a total of USD 1.5 million to settle their dues. Apart from that, he also contributes to philanthropic causes in developing countries.


About Pure Gold Jewellers:

Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in 12 countries. It is the only ‘D’ certified World Diamond Mark authorized diamond retailer in the GCC region.
Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com