Business & Money | Saturday 2 May, 2015 2:03 am |

Specialists in economic affairs and community development in Sharjah have lauded the impressive role played by a number of highly effective organisations in serving the UAE's investment, tourism, and economic strategies by hosting and organising events that contribute to closer collaboration between various bodies.
These agencies have been praised for their role in laying the groundwork and creating an appropriate environment for all relevant bodies to connect and explore promising opportunities under one roof, within successful frameworks based on prior studies compatible with the UAE and Sharjah's forward-thinking investment strategies and objectives.
Al Jawaher Reception and Convention Centre (JRCC), a leading establishment dedicated to organising and hosting economic and community events and activities in Sharjah and the UAE, stands as a vibrant example of contribution to enhancing the role of effective bodies in various spheres.
The role played by JRCC, as an iconic destination for events and celebration, stresses the need for inter-communication and creating a positive and fruitful atmosphere for the Emirate's organisations to come up with outcomes that help increase growth rates in Sharjah.
These efforts come as part of JRCC's role in attracting and bringing together decision makers in the Emirate's various sectors to meet and share views over issues that would boost economic activity in Sharjah.
Hanan Al Mahmoud, Director of JRCC, said, "JRCC plays a significant role in all vital areas in the Emirate. The Centre is eager to draw up strategies that go beyond organising forums or specific events but that rather extend to include its contribution to achieving the ambitions of the Emirate in all fields. There can be no doubt that the Centre's facilities, services, and ethos are of great importance in achieving the required goals."
She emphasised that the upcoming period would witness further achievements that would create new concepts for the exhibition and reception centres in quest to achieve requirements for comprehensive development.
Sheikha Jawaher bint Abdullah Al Qasimi, Director of FUNN Sharjah Media Arts for Youth and Children, and of the Sharjah International Children’s Film Festival, said, "JRCC offered us an ideal opportunity to organise the previous editions of the Sharjah International Children's Film Festival through its cutting-edge technology and state-of-the-art equipment, its location near to all emirates, and easily access by visitors coming via Sharjah International Airport, we believe that the presence of this Centre in Sharjah will always help us to organise more major events throughout the year. "

Ahmed Obaid Al Qaseer, COO of the Sharjah Investment and Development Authority (Shurooq), expressed his sincere thanks and deep appreciation to JRCC's staff for their support and outstanding efforts that contributed significantly to the success of the World Forum for Foreign Direct Investment 2015.

Al Qaseer added: "The Emirate of Sharjah has been receiving increasing attention from investors and various economic and business corporates. The regional and international organizations also seek to make use of the emirate's strategic location in organising conference, forums and meetings. Definitely, Sharjah's sophisticated infrastructure and state-of-the art facilities increase its attraction in hosting these events. Among these world-class facilities is JRCC, which managed to host dozens of conferences and events with high efficiency.”

Mariam Mohamed Abdulla, Director of Salam Ya Seghar, paid rich tributes to JRCC's management and staff for the outstanding efforts they made during the Investing in the Future Refugees Forum, Middle East and North Africa 2014.
“IIFMENA, the first regional conference about refugee children protection was a highly successful event, hosted in collaboration with JRCC. We are extremely grateful to JRCC who provided us with the best services to conduct a successful conference for all our guests, giving them a truly unique experience. We are confident that Sharjah is able to organise and host ground-breaking events, in terms of the number of audiences and the required equipment and facilities thanks to JRCC."

Recently, JRCC hosted a diverse range of economic activities and community events in Sharjah, most notably the World Forum for Foreign Direct Investment 2015, "Investing in the Future Refugees Forum, Middle East and North Africa 2014", the Sharjah International Children Film Festival 2014, a number of mass weddings, and a series of art, media, and community gatherings, among others.
It also achieved a number of notable accomplishments, including its culinary team's win of six medals in its first-ever participation in the Emirates Culinary Guild Salon Culinaire Competition, which took place at the Dubai World Trade Centre as part of Gulf Food in February.
Since opening its doors two years ago, the five-star venue has successfully served the needs of a long list of clients, including government bodies and major private companies. Among its clients are Etisalat, Gargash Enterprises, Lenovo, Al Rayyan Property, Tilal Property, the American University of Sharjah, and many more.

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About JRCC : http://www.jrcc.ae/index.php/en/
Al Jawaher Reception and Convention Centre (‘JRCC’) is a semi-government establishment that was founded in 2013 to provide an impeccable venue for events in Sharjah. JRCC stands out as the largest furnished high-end hall in Sharjah and the Northern Emirates – spanning a total size of 5,127 square meters – with a wide range of exclusive in-house events and catering facilities. The Centre benefits from top-of-the-range equipment and A-Z solutions to cater to all types of events, including MICE (meetings, incentives, conferences, exhibitions), weddings, and galas. It is renowned for providing the best hospitality services in the Sharjah market, delivered by a passionate, customer-orientated and dedicated team of experts.
Since opening two years ago, JRCC had hosted more than 400 events and has welcomed almost 200,000 guests. Among its roster of clients are Etisalat, Gargash Enterprises, The Big Heart Campaign, Sharjah International Children Film Festival, and Sharjah Investment and Development Authority.
To help achieve its mission of creating state-of-the-art events, JRCC offers a wide range of exclusive in-house services, including Logistics Services and AV Capabilities, Catering Services and Communication Services.
Every year, JRCC welcomes the month of Ramadan through its majestic Majles, with a culinary spread of sumptuous traditional Arabic dishes perfect for Iftar and Suhoor feasts – all brought to guests from the Centre’s own kitchen.