Tourism & Hospitality | Monday 11 May, 2015 10:34 am |

- ENOC has massive plans to open 60 outlets across the region in the next five years


- ENOC has made significant investments in their latest venture, PAAVO’S PIZZA. The pizza brand has been franchised from US-based Orion Food Systems.
ENOC, the sole franchisee of the brand in the UAE and Middle East, has already opened 6 stores across Dubai in Al Qusais, Al Warqa’a, Jumeirah, Nadd Al Hammar, Mushrif, and Tecom, with three more set to open by the end of 2015. ENOC also has an aggressive expansion plan to open 60 outlets across the GCC, in the next five years.
Saif Humaid Al Falasi, CEO, ENOC, the master franchise holder of PAAVO’S PIZZA said, “It is a momentous occasion for us, as we have massive plans to localise PAAVO’S PIZZA across the region. We are confident that PAAVO’S PIZZA will be a resounding success for us.”
PAAVO’S PIZZA is the first pizza joint to introduce the concept of ‘five minutes pizzain the UAE and the region. The pizza is baked and ready in no more than five minutes after customers choose their toppings. They have the optionto customise their pizza by selecting any of the 30-odd toppings at their disposal.
“PAAVO’S PIZZA is a revolutionary new product, and the fact that it can be delivered from oven to table in less than five minutes is an amazing retail proposition. There is no doubt that this innovative concept will be an absolute customer favourite,” added Burhan Al Hashemi, managing director, EPPCO.
The legacy of the brand can be traced back a 100 years, when Paavo migrated to the United States with his family. Back then, Paavo owned a local store and the residents of South Dakota would trade raw ingredients with Paavo in exchange for pizza.
Steve Watkins, CEO, Orion Food Systems in the USA, and master franchisor of Paavo’s Pizza, explains how they have kept Paavo’s legacy alive, “Paavo’s Pizza has a rich history, and we wanted to stay true to the roots of its origin. The best way to do that was to keep the pizza extremely customizable, allowing the customer to choose every single topping that goes onto their pizza.”
PAAVO’S PIZZA is looking to expand rapidly and ENOC will be open to franchising the brand across the region by 2016.