Tourism & Hospitality | Thursday 30 April, 2015 12:55 am |

As part of Emirates and Dubai Tourism's global campaign "See you in Dubai", Emirates and Yahoo have come together to launch a new content experience that invites global travelers to explore and uncover the multitude of exciting hidden gems of Dubai.

Called “Hidden Dubai”, the custom destination allows people to discover Dubai through the eyes of passionate travelers. With so much on offer in Dubai to cater to the different passion points of global travelers, the page follows the interests of six travelers as they discover Dubai through shopping, food, culture, family activities, outdoor adventures, and various city events.

The travelers will be sharing their experiences on an interactive social map and providing video content of firsthand points of view as they embark on a three-week journey of Dubai. Additionally, the destination is full of rich content, including video, gifs, and images, custom produced by Yahoo to provide valuable insight and information on the city.

Farimah Moeini, Head of Travel, Yahoo Maktoob, said: “By combining the power of technology, social media and modern content that is both professionally produced and is user generated, people will be able to see the diverse offerings of Dubai in fun and authentic experiences that are sure to excite those with plans to come to Dubai and inspire those who are considering it.”

http://yahoo-hiddendubai.com/



About Yahoo:
Yahoo is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog (yahoomaktoob.tumblr.com).