Dubai Chambers hosts seminar to elevate customer experience

Dubai Chambers has successfully hosted a seminar on Service Excellence aimed at equipping private-sector companies with the insights and strategies required to deliver outstanding customer experiences.

The event provided a platform for attendees to discover practical ways to elevate their service standards, foster enhanced customer loyalty, and build sustainable relationships founded on trust and excellence.

Gathering over 130 participants, the seminar came as part of the Service Excellence Programme, an initiative launched by Dubai Chambers to promote a culture of exceptional customer service. The programme is designed to enrich customer experience, improve practices within the private sector, and elevate performance in customer service.

Held at Dubai Chambers’ headquarters, the seminar featured a series of panel discussions with distinguished speakers who shared real-world insights. Attendees gained practical tools and proven strategies to elevate their service standards, transform exceptional service into a competitive advantage, and foster a culture of continuous improvement within their organisations.

Khalid AlJarwan, Vice President of Commercial and Corporate Services at Dubai Chambers, stated, “In today’s fast-evolving business landscape, embedding a culture of customer service within corporate strategy is essential to organisational success. We encourage the business community to adopt and continually improve best practices that strengthen reputation and deepen customer trust.”

The seminar underlined the growing momentum achieved by the Service Excellence Programme. During H1 2025, Dubai Chambers issued 4,905 mystery shopper reports, an increase of 24.8 percent compared to 3,934 reports during the same period in 2024.

Participation requests also increased by 36.8 percent, reflecting the private sector’s growing interest in enhancing its competitive edge and customer-service capabilities.