CAREEM LAUNCHES NEW PROGRAMME TO ENHANCE HAPPINESS AND OPPORTUNITY

Careem, the Dubai-based private ride-hailing app, has today announced a new initiative called ‘Super Captains’ designed to promote happiness and opportunity for its Captains, which is in line with the UAE Cabinet’s National Programme for Happiness and Positivity.

This exciting new programme is part of Careem’s ongoing commitment to creating a happier workforce by selecting a top tier of ‘Super Captains’. The organisation has initially selected 36 Captains as their first cohort of Super Captains and is rewarding them for their loyalty, exceptional customer service and performance.

These Captains have higher earning potential, as well as rewards and opportunities, which will help them fulfil their wider career and life goals. They will also become mentors for junior team members, helping them learn on the job and progress in their career at Careem.

The Super Captains will also receive the results of Careem’s monthly happiness survey that goes to its 3,200 Captains in the UAE. The Super Captains will make suggestions to ensure continual improvements are made for a happier and more fulfilled working environment.  

Commenting on this exciting new initiative, Faraz Syed, Managing Director of Careem UAE said: “At Careem, we believe in developing and mentoring our workforce to get the best out of our team. The Super Captains initiative is part of our ongoing commitment to recognise loyalty and performance.

“We have selected our top Captains to become ambassadors for our brand and help them not only increase their earning potential, but also give them access to a variety of incentives such as free car services, gym memberships and travel vouchers.

“We very much look forward to driving this scheme forward and opening it up to our 3,200 Captains to provide further opportunity for our colleagues and empowering them to achieve their life goals.”

Muhammed Zafar, one of Careem’s first Super Captains said:  "I’ve always loved working for Careem so it really means a lot to me to become a Super Captain.  Careem always listens to our feedback and is supportive in every way, so it encourages me to really raise the standards of our customer service and I look forward to passing on my skills to other Captains and helping them grown in my new role. 

"Before I worked with Careem I always worried about my children's education, but I have now been able to put my three children through school.  I was also able to buy a home for my family, and without Careem this wouldn’t have been possible. Quite simply, my life before Careem was a struggle, and now it is full of opportunity and I’m excited for my future.” 
The Super Captain programme is part of the company's focus on making Careem a happier workplace. This follows the company’s recent announcement to extend maternity leave, supporting young mothers, as well as increasing the number of female engineers by the end of 2017.