Bawadi Mall wraps up summer with 2,921,860 visitors in 3 months

Bawadi Mall, Al Ain’s biggest shopping and entertainment destination, has just ended a very successful summer season, attracting over 2,921,860 visitors in three months (June to August), thanks to a summer calendar packed with shopping and edutainment activities and campaigns.

According to Bassam Saleh, Marketing Manager, Bawadi Mall, the summer of 2015 was the best in the mall’s history in terms of visitors, whose numbers rose 5%. “Bawadi Mall played host to all new type of activities and campaigns, some of which will become annual events. We even gave the mall a new online look with a user-friendly revamped website, making it easy for visitors to track their preferred events and follow the latest discounts across 400 outlets.”

The mall kicked off the summer with an exciting 40-day ‘Win Daily’ campaign that drew thousands of visitors to Al Ain city. The campaign picked one lucky winner every day, and the prize was redeemable at any of the mall's 400 outlets.

Skilled aerial acrobats zooming 25 feet above, to the delight of astonished visitors in May. The trampoline wall show featured acrobatic gymnasts performing choreographed acts and daredevil stunts using either a wooden or transparent scaffolding frame. The whole entertainment act was choreographed with appropriate music, with the acrobats performing synchronised flips, twists and spins rebounding off the 2 trampolines on either side of the wall. These performances followed the daily comedy shows that were held in April and May. 

Eid-ul Fitr activities at Bawadi Mall included a Hungarian basketball dunk team show, clowns, comedy show, and kid’s arts and crafts, cartoon characters, and magicians. Moreover, Bawadi Mall’s retailers remained open for longer hours, launched sales and promotions, big raffles and tickets to draw customers. Alongside, visitors to Bawadi Mall watched extravagant magic shows.  Roaming ‘Minions’ characters interacted with visitors and posed for photos. 

Famous ‘Shaun the Sheep’ made an appearance at Bawadi Mall for a week in August. Around six events brought smiles on kids’ faces in free live shows in a brand new dance adventure format, featuring the popular Shaun, Bitzer and the Farmer characters as part of ‘Shaun the Sheep’ performances. 

On community engagement level, Bawadi Mall hosted a major campaign focused on raising awareness about children suffering from diabetes. The campaign was organised by Ayla Bawadi Hotel in collaboration with several sponsors, including Imperial College London Diabetes Centre.

Bawadi Mall celebrated all major occasions, including Back to School activities. Moreover, the mall triggered shopping sprees through mega promotions and raffle draws throughout summer, including those of Athlete’s Co, Centrepoint, IKEA, Go Active Show with Ronald McDonald

“We had successful participation in Abu Dhabi Summer Surprises in which one of our shoppers won a Mercedes-Benz car. It was amazing to see all these global brands launching massive offers during this peak period. We promise more entertainment and shopping campaigns for the rest of the year,” concluded Saleh.

Bawadi Mall provides an ideal shopping experience for the people of the UAE and beyond. New brands have made their debut in the Al Ain city through Bawadi mall, such as Zara, Mango, MAX , Marks & Spencer, Kotton, New look, H&M and ACE amongst others.