Bawadi Mall continues aggressive expansion strategy in 2016 by adding two global brands

Bawadi Mall, the largest in Al Ain city, launches two globally renowned brands, ‘OshKosh B'Gosh’ and Caribou Coffee, to be added to its 400-outlet list. The mall unveiled an aggressive expansion strategy for 2016 to command even a bigger share of the Al Ain retail market.

‘OshKosh B'Gosh’ is an American children's apparel company founded in Oshkosh, Wisconsin in 1895. It offers style-conscious kids timeless and trend-right clothing grounded in an authentic American heritage and the simplicity of childhood. On the other hand, Caribou Coffee is a specialty coffee and espresso retailer that specialises in espresso beverages, roasters of unique blend of coffee, tea, sandwiches and bakery goods.

“We at Bawadi Mall are always keen to keep the momentum up and running. ‘OshKosh B'Gosh’ and ‘Caribou Coffee’ are the newest additions to our wide portfolio of brands. I believe that both brands will attract a large chunk of customers from Al Ain city and surrounding suburbs,” said Bassam Saleh, Bawadi Mall’s Marketing Manager.

“Bawadi Mall remains the premier shopping destination for the entire family in Al Ain City boasting a whole set of globally reputable brands across food & beverage, fashion and entertainment,” concluded Saleh.

In 2015 alone, Bawadi Mall welcomed over 10 million visitors. It has generated such a record turnout through running mega promotions and raffle draws throughout the year, bringing to the Al Ain community unrivalled shopping and entertainment experience.