“Around the World in 50 Days" campaign attracted 1.7 million visitors to Bawadi Mall in Al Ain city

Since its launch on July 6, the 9th ‘Around the World in 50 Days’ campaign witnessed enthusiastic response among Bawadi Mall visitors in Al Ain city, and attracted a large number of families and individuals. 

Visitors enjoyed the mix of international folk weddings and dances until end of August. The number of visitors to the mall during the period of the campaign crossed 1.7 million.

Bawadi Mall, one of the major tourist destinations in Al Ain city and suburbs, launched the campaign to coincide with the summer festival which included many events and prizes for visitors. The campaign included folk performances from different continents.

“We are delighted with the success of the campaign as it attracted a large number of visitors and shoppers, and unleashed an atmosphere of joy and fun within the mall,” said Bassam Saleh, Marketing Manager at Bawadi Mall.

“Bawadi Mall’s unique strategy of mixing entertainment with shopping boosted the footfall of visitors from around Al Ain city and Sultanate of Oman. This is reflected positively on the position of the Bawadi Mall and put it on the retail map through the presence of some of the finest brands from the UAE and the region,” Saleh added.

Saleh emphasized that the campaign reflects the management’s innovative approach to entertainment round the year, as it featured international performers celebrating world cultures and reinforced the image of Bawadi Mall as a top destination. 

Bawadi Mall houses a mix of international as well as regional retail brands of 

fashion, food, jewellery and much more, all in a bright, spacious, and inviting environment, distinguished by a wide curved vaulted skylight that soars above the main corridor and its main three spacious courts.