Al Tayer Motors Hands Over the new Jaguar XE to ‘Forward Thinker’ Anas Bukhash in the UAE

Al Tayer Motors, the official UAE importer for Jaguar and Land Rover vehicles, has handed over the new Jaguar XE to Anas Bukhash an Emirati entrepreneur and motivational speaker.

Anas Bukhash, who has recently been recognized by Jaguar MENA as one of the region’s contemporary innovators and progressive thinkers, will now have the chance, as part of his Jaguar ambassadorship, to experience the stunning Jaguar XE on a daily basis on the roads of the UAE.

This is an initial part of Jaguar MENA’s ‘Forward Thinkers’ campaign, which will include a film series that features individuals from four different countries across the Middle East region, capturing each of their inspirational stories. Each individual ‘Forward Thinker’ personifies the Jaguar brand through their daily lives and like Jaguar they strive to stay one step ahead with their energy, determination and passion for life.

To support the expanding line-up of vehicles in the MENA region, which includes the Jaguar XE, the ‘Forward Thinkers’ initiative will capture the characteristics of the Jaguar XE through the ambassador stories. Drawing comparisons between their daily lives and the Jaguar XE, the ‘Forward Thinkers’ series will include stories about innovation, technology, and design from each of the individuals in their respective fields.

The new Jaguar XE is a true driver’s car that has redefined the mid-size sports saloon, bringing levels of innovation and luxury never before seen in the segment. Built exclusively in the UK, the Jaguar XE combines thrilling performance, class-leading design, intelligent technology features and Jaguar’s all-new aluminium architecture.

The series of films will be hosted on the Jaguar Live http://live.jaguar-me.com/ and the Jaguar MENA social platforms.

About Al Tayer Motors:
Al Tayer Motors was established in 1982 and represents major European and American automobile manufacturers Jaguar, Land Rover, Ford, Lincoln, Ferrari, Maserati, Spyker, DAF Trucks and Ford Trucks across the UAE.

With a growing network of sales, service and parts centres across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah and Fujairah, the dedicated team of more than 2,600 professionals is committed to taking customer satisfaction to higher levels.

In Abu Dhabi, Jaguar, Land Rover, Ford, Lincoln, Ferrari, Maserati, Spyker, DAF Trucks and Ford Trucks are represented by Al Tayer Motors through Premier Motors.

For further information: Sony Elias, Group Account Manager, Press Office, Al Tayer Group, Dubai, UAE. Tel: +9714 2011159; Email:selias@altayer.com.

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