The St. Regis Abu Dhabi announces new Director of Marketing

The St. Regis Abu Dhabi is pleased to announce the appointment of Sona Shah to the position of Director of Marketing. With over 10 years’ marketing experience, Sona brings extensive strategic marketing and communications knowledge to the capital’s best address.

Sona’s previous hospitality marketing experience includes roles with The May Fair Hotel London and thirteen Radisson Blu Edwardian Hotels in the UK, prior to joining Starwood Hotels & Resorts in January 2014.

Sona’s career in the Middle East includes roles at Sheraton Grand Doha Resort & Convention Hotel as Marketing Manager, and Complex Marketing Manager on Taskforce for the conversion of The Westin and Le Méridien Hotels in Bahrain City Centre, Bahrain, before being promoted to Director of Marketing at The Westin Doha Hotel & Spa, which opened in February 2016.

With extensive regional experience, specialized in luxury hospitality marketing, brand management, pre-openings and restaurant and bar marketing. Sona is also a member of Starwood Hotels & Resorts’ Marketing & Communications Council and will take on representing the St. Regis brand across the Middle East Region.

Sona holds a BSc Business Management & Marketing from Brunel University, London, and has previously completed the IBM Graduate Programme.
Joining the team at The St Regis Abu Dhabi, Sona will be responsible for managing the marketing department, overseeing all aspects encompassing strategic planning, content development, digital landscape, events, brand activation, loyalty programs, public relations and advertising. Moustafa Sakr, General Manager comments, “it’s a great pleasure to welcome Sona to the team, marketing and innovation have always been a fundamental core focus for our hotel, we are confident that her expertise will continue to drive and enhance our awareness and success in Abu Dhabi’s competitive hospitality market.”