Business & Money | Thursday 11 June, 2015 1:20 pm |

Superbrands, the independent authority and arbiter of branding, announced it will host its annual tribute event to honour and recognize UAE’s strongest brands on June 15, 2015 at the Intercontinental Hotel in Dubai Festival City. At the event, Superbrands will also announce the highly awaited ‘Brand of the Year’ award and unveil the 11th edition of the much sought-after Superbrands book, which includes a two-page profile of each of the Superbrands.

In its 11th edition, the Superbrands tribute event is considered the ‘Oscars of Branding’ by the corporate world and speaking about the event, Mr. Mike English, Director, Superbrands Middle East, said, “This year we are excited to see more local brands making it onto the Superbrands list including some new entrants in the market, in addition to internationally recognized brands. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value. This event is a true celebration of many of the country’s highest profile brands.”

After a carefully sieved through selection list set by the Superbrands Council, over 2,500 senior managers and marketing professionals were invited to vote for candidate brands. More than 1500 leading brands in the UAE were scored by the Superbrands Council members and through an online poll. The highest scoring brands have been chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.

Speaking on the stringent selection and voting process, Mr. English added, “Getting onto the Superbrands list is both a prestigious accolade and an arduous task, where brands have to be voted for by our distinguished brand council members as well as by marketing professionals, who have voted through an online poll. The brand which scores the highest points will be adjourned the top honour of ‘Brand of the Year’ which we will announce at the tribute event.”

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted a Superbrands is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.

The Superbrands tribute event will see the UAE’s crème de la crème corporate head honchos in attendance and promises to live up to its global reputation of being the ‘Oscars of Branding’.