Beauty & Style | Thursday 7 May, 2015 9:20 am |

- Danish furniture design icon will reward one lucky winner as part of celebrations


- IDdesign’s 20th year in the UAE is in full swing, and as part of the landmark celebrations, the Danish design brand is looking to reward one lucky resident with a complete room makeover valued at AED 50,000. Customers shopping at the store between now and 14th May can enter the draw to win the prize with a minimum spend of AED 250.

The prize includes the services of IDdesign’s Design Manager, who will help the lucky winner revision their chosen room. IDdesign houses furniture and accessories that take inspiration from Northern European countries; where trends, function and an international flavour define the look and feel of homes. These different styles fall into four categories: Deluxe, Global, Upnordic and Urban.

Customers spending in the store will receive an entry coupon on every AED250 spent, meaning that chances to win increase. Adrian Shaw, General Manager for IDdesign, said: “We’ve enjoyed tremendous success over the last 20 years, and we wanted to make sure our loyal customers get a chance to win a fantastic prize, that could change their lives.”

As one of the UAE’s leading contemporary furniture and interior décor companies, IDdesign forms part of the Easa Saleh Al Gurg GroupLLC(ESAG), a multidivisional conglomerate with 24 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures.

Each of the four IDdesign showrooms in the UAE offers everything for the home, from living and dining room furniture, to bedroom sets, outdoor furniture, and even home office solutions. Their furniture is complemented by a wide range of accessory items.