Campaign Saudi Briefing 2025: Media and Marketing

Welcome to a truly transformative moment for marketing in Saudi Arabia, where the boundaries between content, culture and commerce are being redrawn. Campaign Middle East will be hosting its annual Campaign Saudi Briefing: Media and Marketing, gathering key stakeholders across governmental entities, brands and agencies for a morning of networking and in-depth discussions at Sheraton Riyadh Hotel and Towers in Riyadh on 16 October 2025. Here’s a sneak-peek of what’s in store:

Today’s media channels and platforms don’t just set trends – they turn real-world, cultural moments into shoppable experiences and shareable phenomena. As Saudi audiences become more sophisticated and discerning, brands are trying to balance credible storytelling, deep consumer insights, and authenticity to build communities and foster lasting brand loyalty.