B2Press unveiled its self-service global PR platform alongside a refreshed brand identity

Following a decade of PR expertise, B2Press launched its new self-service PR platform and unveiled a refreshed brand identity, marking a new phase in its transformation into a global PR technology company operating in 75 countries.
 

Amsterdam, The Netherlands - Amsterdam-based online PR software B2Press has unveiled a fully self-service, end-to-end PR platform that enables companies to distribute press releases with guaranteed media coverage in 75 countries and 24 languages, all in just four simple steps. At the same time, B2Press announced its renewed logo and visual identity, marking the next stage in the company’s evolution from a press release distribution service into a global PR platform. The new brand identity reflects B2Press’s expanded international footprint, technology-led approach, and mission to help brands build credible media visibility across diverse markets.

Founded in Amsterdam in 2016 and operating globally since, B2Press pioneered the “pay-as-you-go” model in the PR industry. Now, with its new platform, the online PR service brings content creation, targeting, distribution, and performance reporting into a single, intuitive interface, allowing brands to manage global PR campaigns with the same ease and speed as making an online purchase.

“In the age of AI, the role of PR is changing. Brands’ digital presence is becoming increasingly important, and AI-powered search experiences make trusted, organic, and earned media visibility even more critical,” said Ediz Tokabaş, Managing Partner of B2Press. “We support brands in this transformation through our technology, media network and reliable distribution infrastructure.”

10 years of expertise, now in self-service form

“Marking our 10th anniversary, the launch of this new platform is a turning point, the most advanced representation of B2Press’s founding vision,” said Ediz Tokabaş, Managing Partner at B2Press.

“Our model, which we’ve refined over the past decade and enhanced with an unrivaled media network, is now more accessible than ever through technology and innovation. With this platform, brands can deliver press releases directly to journalists in specific markets, regions, or worldwide, backed by guaranteed coverage through collaborations with leading media outlets.”

B2Press’s media network spans over 300,000 journalists via more than 30 leading global news agencies. Regional targeting options include Europe, the Americas, Asia, and MENA, alongside global or country-specific campaigns. Market-specific partnerships ensure placements in top-tier media outlets in each target region.

Shaped by movement, connectivity and information flow

The new logo and visual concept of B2Press are inspired by fluid forms, layered structures, movement, connectivity, information flow, and the idea of a global network. The two flowing shapes in the logo symbolize both motion and connection, as well as the journey of information as it travels across different markets.

The turquoise color palette highlights transparency, accessibility, and forward momentum. With a minimal and confident brand language, B2Press makes its future-oriented approach to global PR distribution more visible.

In the coming period, B2Press aims to further expand its global presence by strengthening its media network and developing AI-powered PR tools that support brands in an evolving communications landscape.